Wedreadz

As the “Uber of dreadlocks,” Wedreadz is a platform that helps connect hair stylists with customers.

Company Profile

Providing top-quality dreadlock services spanning maintenance, repair, and styling, Wedreadz is dedicated to meeting the unique hair needs of clients: aspiring to go beyond its role as a mere platform by instead serving as a supportive resource for these specific stylists looking to grow their businesses in a legal manner, with or without CAP. With this in mind, Wedreadz aims to establish a legal framework within the community to help all members thrive.

Role

UX/UI design, Webflow development, SEO

Services

Wireframe
UI design
Webflow development
Technical SEO

Interactive RSVP form for wedding guests, showcasing the practical tools available on Wedreadz's Webflow site

The Challenge

The challenge at hand featured several layers as I was tasked with not only migrating the established brand website from Ghost to Webflow but also giving it a wall-to-wall, soup-to-nuts makeover: an objective that went beyond pure aesthetics as I sought to enhance site functionality and the user experience while simultaneously striving to boost conversions, reimagining each and every site facet ranging from layout and design to navigation and content presentation. Harnessing Webflow, I was able to successfully implement innovative design solutions and interactive features that not only refreshed the site's appearance but also optimized performance with respect to user engagement and conversion. The project, at the end of the day, called for meticulous planning, strategic implementation, and persistent refinement to ensure the revamped site met (and exceeded!) client expectations and goals.

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The Solution

In striving to deliver the perfect website for this client, I kicked off my work by doing a deep dive into users and website analytics: gaining insight into audience demographics, behavior patterns, and preferences so I could tailor the design to effectively fulfill these unique needs/expectations. Up next? Crafting wireframes to map out the site's structure/layout and thus ensuring seamless navigation as part of a quintessential user experience. Sprinkling strategically placed call-to-action (CTA) buttons throughout the user interface, meanwhile, was necessary to drive conversions and encourage users to further immerse themselves in and spend more time on the site.

Moving the website from Ghost to Webflow presented its own set of challenges—but some fantastic opportunities as well! In doing so, I carefully planned/executed the migration process while blending every element and functionality from the original site into the new platform. This involved not only recreating existing content but also optimizing the same for improved performance and search engine visibility. Capitalizing on Webflow's versatile features/capabilities, I found success while enhancing website performance and aesthetics while maintaining its search engine ranking and overall online presence.

Throughout the entire process and no matter which element I was tackling, I prioritized attention to detail and excellence all around. From the initial research and planning stages to the final implementation and launch, every step was carefully executed to ultimately deliver a website that was the stuff of client dreams: one that combined user-centric design principles, strategic CTA placement, and technical expertise in Webflow development. Not only did the website do a great job reflecting the Wedreadz brand identity, but it also drove tangible results with respect to user engagement, conversions, and overall online success.

Dynamic pricing tables with options for different wedding planning services, demonstrating the flexibility of Wedreadz's Webflow site

"Mobile-responsive design with seamless adaptation across devices, ensuring a consistent experience on Wedreadz's Webflow design

Resource library with downloadable wedding planning guides and checklists, showcasing the valuable content offerings of Wedreadz's Webflow design.

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The Result

The aforementioned efforts ultimately paid off, helping us achieve remarkable outcomes while improving overall site performance to a substantial degree. The strategic addition of new pages and carefully crafted content? It did just as we intended, summoning a nice, healthy uptick in search engine rankings across key metrics. More specifically, we targeted a broader range of relevant keywords and topics by expanding the site’s content footprint, improving site visibility/authority in search engine results pages (SERPs) in return. Not only did this help expand the brand’s organic reach, but it also positioned it as a key player within its niche: boosting exposure and, thus, attracting a larger volume of what every site out there craves—qualified organic traffic.

Moreover, targeted call-to-action (CTA) placements and optimized user interface (UI) design—benefitting from our strategic analysis of user behavior/engagement metrics and subsequent isolation of areas primed for improvement—helped drive a remarkable surge in conversion rates via a streamlined user journey that helped spark desired actions. Strategically positioned CTAs with optimized messaging/design for maximum impact fed this progress, surpassing initial expectations and delighting the client with tangible results.

A remarkable 400% (!) increase in conversion rate speaks to the effectiveness of our strategic, collaborative approach and the subsequent impact of our efforts with respect to website performance and success: underscoring the transformative power of data-driven design and strategic optimization in driving meaningful results for businesses in the digital landscape. As we continue to refine/optimize Wedreadz website performance in the months and years to come, we’ll do so with a commitment to delivering ongoing value and driving sustainable growth to position our client for long-term success and continued excellence in all digital endeavors.

Dominique has brilliantly accomplished the overhaul of our ecommerce site, switching from Ghost to Webflow to increase conversions. His expertise of over 13 years is impressive, his responsiveness remarkable. He worked in constant iteration to meet the challenges of such a migration (preservation of SEO, smooth navigation, improvement of the UX, UI, etc.). Dominique deconstructs and then revitalizes your ideas. He will also provide you with training materials to encourage you to become autonomous over time. My experience was excellent, I highly recommend him! :-)