Digital Lead

• Established an internal content, design, and web development department for a venture capital firm in the medical and food sectors, enabling management of multiple projects in-house.
• Reduced business expenses by 20% by eliminating reliance on third-party services.
• Streamlined project processes and improved efficiency through optimised internal communication workflows.
• Recruited and managed a team of 6 professionals, overseeing diverse projects and ensuring high-quality deliverables.

ASO/Affiliate Marketing Manager/SEO Specialist

• Conducted an Affiliate Marketing campaign, ASO strategy, and SEO strategy for a hotel marketplace, driving a 65% improvement in digital performance.
• Implemented technical SEO on a React-based website in collaboration with the frontend developer.
• Reduced the gap between SEO and metasearch marketing by up to 15%, optimising marketing efficiency.
• Supervised website content optimisation, managing 2 content writers to enhance page performance and brand strategy alignment.
• Launched AppsFlyer and successfully managed affiliate marketing campaigns through the platform.

Digital Marketing Manager

• Spearheaded digital marketing and lead generation strategies for a B2B clothing start-up, achieving over $600,000 in sales within the first 6 months.
• Collaborated with the sales team  to develop the company's website, video content, and other marketing materials to support the company’s launch and growth initiatives.
• Conducted keyword research to optimise SEO content, resulting in targeted SEO content and effective AdWords campaigns.
• Enhanced campaign performance through quantitative A/B testing and data-driven adjustments.
• Built and managed a growing marketing team of 4, with the capacity to expand by 6 more individuals, to drive business expansion.

UX Engineer

• Conducted customer interviews and developed an HTML/CSS prototype for an e-commerce website in the jewelry industry.
• Researched and tested low and high-fidelity designs with a group of volunteer existing customers to refine user experience.
• Collaborated with the development team of 3 to develop and implement a responsive HTML and CSS version of the site within a Python environment.
• Developed and optimised a checkout system that simplified the payment process for B2B customers both domestically and internationally, reducing customer support tickets related to payments by up to 48%.

Web Designer / Front-End Developper + SEO

• Created distinctive, SEO-optimised web designs tailored for e-cooperative clients, focusing on enhancing both user experience and search engine visibility.
• Developed an efficient workflow between SEO and design teams, incorporating SEO considerations into wireframes and prototypes to ensure a user-friendly and optimised structure.
• Designed and developed the online store for Vigneron Ardechois, resulting in a 17.5% increase in total sales
• Reduced abandoned cart rates by 32.7% for Etiketbio.fr through strategic design and optimisation improvements.

Web Designer

• Designed websites for 12+ businesses, including local farms, by offering freelance web design services that focused on enhancing their online presence and improving visibility.
• Implemented a door-to-door and cold calling strategy to generate a steady flow of leads, ensuring a consistent client base.
• Managed projects from inception to completion, including building visual and brand identities aligned with client goals.
• Developed websites using Dreamweaver, ensuring a seamless user experience.
• Conducted search engine research and optimisation (SEO) to improve online visibility and drive traffic to client websites.
• Delivered the final product and provided clients with comprehensive training on how to effectively use and maintain their websites.

Graphic Designer

• Created visual identities for small local businesses at a design agency, helping them establish a strong brand presence.
• Managed client projects independently, ensuring high-quality results and client satisfaction.
• Started as an intern and earned a promotion to full-time designer after 4 months, due to a demonstrated ability to improve client satisfaction and contribute to agency success.

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