25+ years of experience in custom cabinetry
The Challenge
When Vitaliy contacted me, he was looking for a solution to showcase his work in a way that represents him and demonstrates the quality of his cabinetry design. The main goal was to invite clients who are looking to create a kitchen from high-quality cabinetry to contact him for a quote and request further information.
Branding - UX Design - Ui Design - Web development
The Approach
The approach was clear. I began by re-branding the company to create a modern and reliable image. I worked with Vitaliy to define who were his customers and their pain-point when looking for a cabinet designer. Secondly, I aimed to create a user-centred brand that is clear and concise. Finally, I designed the website in a way that emphasizes the company’s quality workmanship.


Logo Design
The idea was to combine the ‘S’ of Smirnov with Vitaliy’s trade of cabinetry. I decided to go with an isometric structure to bring perspective and creativity to the logo. This way, it is easy for viewers to comprehend the type of products created by Smirnov Cabinetry Design. The choice of the font was also an important step of the process. I finally settled on the Sirilik font, which emphasized the root of Vitaliy's design.

The Design
Smirnov’s Cabinetry Design has now been re-branded in a way that represents what the business does. The website engages far more powerfully with visitors and Vitaliy has seen an increase in leads since the implementation of the new site.



The Kind Words
Awesome! Enjoyed the collaboration and I'm very happy with the outcome of my website. Dominique is a true professional who understands what works for your target customers. I look forward to working with him again in future.

Vitaliy Smirnov
Founfer Of Smirnov's Cabinet Design
Let’s Talk About
Hit the button to let me know what you have in mind, and I will be happy to advise you on how we can move forward together to reach all your goals.