Jabali Men’s Network

The Jabali Network comprises senior male nurses of African, Asian, and Caribbean descent who support one another in their development and drive to inspire future generations of nurses.

Company Profile

Jabali values and principles serve as the compass guiding their every interaction whether among themselves, with their patients, or perhaps rather with stakeholders. These principles are by no means merely lofty ideals; they translate into tangible actions reflecting deeply held beliefs, with members holding themselves to the highest standard while focusing on everyday behaviors that exemplify their core traits/expectations. They are specifically committed to operating with relentless integrity, demonstrating maturity in their actions, and consistently showing respect for others, and Jabali leaders are held to that very same standard—embodying these values and principles in their leadership roles as an example for all members to follow. This collective dedication to these principles enables the organization to cultivate a culture of trust, professionalism, and excellence: ensuring Jabali continues to thrive as a supportive community while serving to inspire future generations of nurses.

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Role

UX/UI design, Webflow development, SEO

Services

Wireframe
UI design
Webflow development
Technical SEO

Integration of social media feeds for real-time updates and engagement, enhancing the connectivity of Jabali Men's Network's Webflow design

The Challenge

Beyond just migrating the Jabali Network website from WordPress to Webflow, our challenge involved rebranding, adding brand-new pages, and building on existing content. Careful planning was thus involved as we sought to ensure an easy transition as well as an accurate portrayal of Jabali's evolving identity, and we worked closely with brand leadership to develop engaging content communicating the overarching mission. Webflow capabilities, meanwhile, gave us the means to optimize website functionality/usability and integrate SEO best practices for greater visibility.

The Solution

In looking to deliver the best solution out there for Jabali, we knew it was crucial to first do a deep dive into the organization’s user base in order to best understand their unique behaviors/needs/preferences. Our layered approach started here with (yes) meticulous user research before the process evolved; we then crafted wireframes outlining website structure/functionality and engaged in UI design to ensure an intuitive user interface that was also easy on the eyes. Finally, Webflow development came into play via a "client first" approach prioritizing Jabali's needs and goals throughout the process. This holistic strategy? It ultimately ensured every aspect of the solution was tailored to the brand’s unique requirements and paved the way for a site that would not only resonate with users but also drive significant conversion growth for the network.

ccessibility features including high contrast options and keyboard navigation, ensuring inclusivity on Jabali Men's Network's Webflow site.

Mobile-responsive design with seamless adaptation across devices, ensuring a consistent experience on Jabali Men's Network's Webflow design.

Integration of live chat support for real-time assistance, showcasing the responsive customer service on Jabali Men's Network's Webflow site

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The Result

Following our collective efforts, we were thrilled to unveil a sophisticated Webflow website that flawlessly presented the Jabali Network while establishing a wonderful online presence for the organization. Meticulous design/development effectively communicated Jabali’s offerings and overarching mission and helped forge a connection with visitors right from the get-go. Furthermore, prioritizing the user experience ensured pages would always load quickly as part of a nice, seamless experience—enhancing user accessibility/engagement.

Strategically optimized site performance/functionality was a big shot in the arm for user engagement levels and facilitated meaningful interactions with Jabali's network and services, drawing visitors into an immersive digital experience that not only informed but inspired: compelling them to explore further. This heightened engagement helped sustain more interest in the network over time, creating lasting connections and driving continued growth/impact within the nursing community.

As a brand strategist, I'm genuinely impressed with the website Dominique from DomiDex.Design created for the Jabali Men's Network using Webflow. Dominique delivered a clean, modern, and fully functional site that reflects the essence of our brand. Her process was efficient and communication was clear, enabling a seamless development experience.

The new website has significantly uplifted our brand's online visibility and member engagement. I highly recommend Dominique for anyone needing expert Webflow design and development.